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The best strategies come tailored to your business, your brand, and your audiences.
2. COMPETITOR ANALYSIS
No matter how niche your industry is, you want a competitor analysis with your SEO services. With competitor analysis tools, your SEO company can discover online and offline competitors. This discovery can inform your strategy, helping you take advantage of and benefit from competitor weaknesses.
While many SEO agencies include an initial competitor analysis with their services, you want to partner with companies that make competitor analyses a regular part of your strategy. They assess your competitors continually, always looking and spotting opportunities.
WebFX, for example, analyses your competitors every quarter. This proactive approach allows us to create competitive strategies for our clients, which has resulted in our award-winning team generating more than $1.5 billion in revenue for our clients in the past five years.
3. CUSTOM STRATEGY
A custom strategy is a core component of the definition of SEO services. When you have an approach personalized to your business, you can maximize your return on investment (ROI) from SEO. That translates to more calls, orders, and visits to your company.
If you invest in SEO services, your needs to ensure your agency provides a custom strategy. That’s because many SEO companies, especially those promoting “cheap” SEO services, deliver cookie-cutter or copy-and-paste strategies.
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With a cookie-cutter approach to SEO, your business doesn’t get the maximum ROI. In most cases, companies fail to appear on the first page of search results with these kinds of strategies, which doesn’t help your business because only 25 percent of users go beyond the first page of search results.
That’s why your team needs to invest in services from SEO companies that offer custom strategies.
4. OFF-PAGE OPTIMIZATION
When you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results.
For example, your backlink profile can shape your ranking in search results. Your backlink profile, for reference, refers to the quantity and quality of websites linking to your site. A food blogger, for example, may link to your website when sharing the custom cookies that you made for their wedding.
As a part of an SEO company’s services, they often provide the following for off-page SEO:
Promoting your website content to bloggers and webmasters
Developing shareable content for your site’s blog
Monitoring your company’s mentions across social media by users and influencers
Optimizing your Google My Business profile
If you don’t know if an SEO agency or enterprise SEO agency offers off-page optimization with their SEO services, just ask! They can provide your team with an overview of what their SEO services include, as well as the meaning of specific deliverables. That way, your staff can make an educated decision when choosing an agency.
How Does SEO Work?
SEO is not a one time effort. Nor is it something you can set on autopilot and expect great results. It involves a number of important, ongoing tactics and strategies, including:
A few examples of some on-page SEO service deliverables include:
Updating title tags, meta descriptions, and H? tags for search
Auditing your website’s information architecture, redirects, and internal linking structure
Creating a sitemap
Optimizing your site images according to best
Researching and optimizing your website with valuable and relevant keywords
Analyzing the usability, speed, and design of your site
In most cases, on-page optimization makes up a significant portion of your SEO services. That’s why if an SEO company doesn’t offer on-page SEO, they aren’t providing SEO services, which means your team needs to find another agency.
6. MONTHLY REPORTS
Transparency is essential when it comes to SEO services. You want an agency that your team can trust and rely on, which is why partnering with an SEO company that includes regular monthly reports is critical.
With a performance report, your business can receive immediate insight into the results of your SEO strategy. As an example, your report may cover your website’s organic traffic, conversion rate, and rankings in search results.
In addition to receiving a monthly report, your SEO company’s services should also include time with your dedicated account manager. When you have regular meetings with your account manager, your team can ask questions, review your report one-on-one, and more.
In short, routine meetings help you and your team stay on the same page as your SEO agency.
7. PROGRESSIVE OPTIMIZATION
SEO is an ongoing strategy, which is why the definition of SEO services generally emphasizes the partnership that your business forms with your SEO agency. You’re collaborating with your agency continuously, which is why SEO companies should work as an extension of your business.
It’s also why their services should include progressive optimization.
With continuous optimization, your SEO agency optimizes your site on an ongoing basis. Even after your site meets SEO standards, they continue to find ways to improve and enhance your SEO strategy, which allows you to earn more from SEO.
The Three Pillars of Successful SEO Services
SEO is the process of editing and creating website content and code on your website so that each of your web pages ranks on page one of search engines like Google, Bing, and Yahoo. There are three core components to SEO:
Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile
Onsite Content – You need web page after web page of unique, remarkable, and optimized content.
Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
SEO services create a long-term, sustainable lead generation engine for your company by:
Improving keyword rankings on search engines
Generating more website traffic
Filling the top of your sales funnel with high-quality leads
The content (text) of a web page is critical to the potential ranking for that page.
As mentioned above, Google is tracking visitor usage metrics like time on page and bounce-rate. If your professional SEO services company is simply optimizing titles, meta descriptions and headings to improve rankings, these ranking improvements may be short lived.
Ultimately, the on-page content must provide value to the visitor. Simply listing services, for example, is boring. When one also includes the benefits or value of those services to the potential customer, the page becomes more relevant to the visitor. When the page is concise, has an appealing layout and uses rich-media (videos, graphics, etc.) that improve visitor engagement, then the rankings improvement has greater staying-power.
Another important ranking factor is whether a website is responsive, which means that the layout of the website adapts to the type of device being used to view the website. When a website is responsive, it delivers a better user experience. Websites that are not responsive attempt to deliver the entire width of a web page meant for a desktop onto a smart phone or tablet. To make the page fit, the on-page content must be reduced in size, which typically makes the page un-viewable. All other things being equal, Google will deliver a mobile responsive website before a non-responsive site.
SEO services are services typically offered by an SEO agency that helps your company succeed in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like Google and Bing. You specifically focus on search results related to your company, products, services, or industry.
With an SEO audit, your SEO provider takes an in-depth look at your current strategy.
Even if you don’t have an SEO strategy in place, your agency will evaluate your website from an SEO perspective, looking at where it excels and where it could use improvements.
While you can take advantage of free SEO audit tools, they don’t provide your business with the same insight as a team of SEO specialists. That’s why SEO services should include an audit. If they don’t, it indicates a lack of preparation and investment by your SEO company.
An absent SEO audit can also suggest that your agency doesn’t plan to create a custom strategy for your business. Instead, they use a template, which is why they don’t want to invest the time